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posted on October 4th, 2017 under CONCEPTUAL

CONTROL, CONTROL, CONTROL!!! If you or someone you know play the game of golf, you or they already know it is all about CONTROL, but specifically about ball CONTROL. Each golf club is specially designed to act upon the ball in a specific way to maximize whatever the player is trying to achieve.  That being said, I […]

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Details!! Details!!

posted on August 1st, 2017 under PRODUCT

DETAILs!! DETAILs!! Ever heard the expression… "The devil is in the DETAIL?" It's very catchy but accurate. Meaning that something might seem simple at first thought but actually takes more time, effort and skills to accomplish. In product photography, DETAIL is very important, so important that smart clients, although tempted at times, do not attempt to do their own […]

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