CONTROL, CONTROL, CONTROL!!!
If you or someone you know play the game of golf, you or they already know it is all about CONTROL, but specifically about ball CONTROL. Each golf club is specially designed to act upon the ball in a specific way to maximize whatever the player is trying to achieve.
That being said, I can draw the same conclusion regarding product photography done correctly. Doing it correctly requires CONTROL at an advanced level in order to get the desired outcome. So when my client Vertical Grooves called on me to create this image, they were very much aware of the level of light CONTROL that would be necessary to capture every detail of their product, and so they hired me. : )
I have said it many times before, great photography has little to do with cameras, but everything to do with lighting and CONTROL. Learn more about our conceptual work here and see the full portfolio.