As a commercial photographer, a large number of images I create from day to day require great consistency and attention to detail. Here’s an example of a project done in my studio that explains photographic CONSISTENCY. In this situation, my client an upholster, needed to showcase before and after. This shoot required photographing the completely…

As a commercial photographer it is imperative that I keep my creative skills sharp and ready to perform at a moment’s notice or spur of the moment. In this photo, you will see a good example of what I mean by the spur of the moment requests from clients from time to time. Here’s a…

This month’s photo was right up my ally. You see, as a child I loved playing with fire. : ) I’m still surprise I didn’t succeed in burning down my parents house. When the call came to photograph a huge grease fire in the kitchen, needless to say I was very excited and couldn’t wait…

Where there’s smoke, there’s fire but there’s nothing too dangerous for Gerry to photograph. Here is a situation where a client needed to document some dangerous construction procedures. Who did they call? That’s right!!

This photo was created for my client a printing company. The objective was to create an image with an extra ordinary sparkling effect for a special invitation card. Please enjoy and pass it along.

Lets face it, everyone likes to look great and its no exception to my very happy client who I recently had the pleasure of photographing. A head shot should be taken seriously. It shouldn’t be taken by a friend or by the subject pointing the camera back at their face. Can you believe this is…

What a great idea. I received a call from a client with an unusual request. This year, instead of the traditional chocolates and roses, he wanted to give a unique photo of he and his better half for valentines. We then added a twist that I would like to call Color-Black&White.

This month’s photo was created for a client who needed a photo of a ruby red slippers on model’s feet. The objective was to play a little with the Wizard of Oz’s Dorothy and her Ruby Red Slippers as a concept for an ad. This shot was especially difficult because it was necessary to use…

This month’s photo was done for Etonic Running division. My client needed a very large file of this flying shoe I created to be used as a mural wallpaper for their office wall.