Year: 2013

It's NOT what you think! It's NOT easy!

September 30, 2013

It’s NOT what you think! It’s NOT easy! This month I’m happy to share this photo which at first glance you might say, “What so special about this photo?” Right? Well, when Allen & Gerritsen Advertising Agency call on me to create this image for our mutual client Waters Corporation, I was honored but very…

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August 30, 2013

NOTHING IS IMPOSSIBLE! Yes, that too! When my client Network World call on me to create this image, they had to be confident, as the question they asked went something like this. “Gerry, what is your availability? We need to shoot a military captain reading our Network World magazine while standing in front of an…

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August 5, 2013

In this proprietary world in which live, everyone seems to have a secret or something to hide. This great client on the other hand, wanted to display the science behind their amazingly comfortable boots. So what did they do? They hired Jackrabbit Design and Evelyn Images to let THE CAT OUT THE BAG. : )…

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A Brief Reflection..

July 3, 2013

Twenty four years ago when Evelyn Images was born, the first question my wife Marcia asked me was “WILL YOU BE PHOTOGRAPHING GIRLS?” Needless to say, my answer was no. As time goes on, it became clear to me that photographing product with a few GIRLS here and there wouldn’t be the same as photographing…

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Don't Always Trust Your Eyes!

May 30, 2013

Don’t always trust your eyes! It’s not what you think….it’s an illusion…its not REAL. When my client Network World called on me to create this images, they had no idea I was an illusionist. Most people when witnessing an illusion, remain in awe throughout the presentation. My client in this case was no different as…

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Eyes Are Not Just for Seeing!

May 1, 2013

Many years ago, a very successful restaurant client told me “People just don’t eat with their mouths, but also with their eyes” That might be true but don’t just sit there tasting this delectable dessert with your eyes. Take a ride over to Gibbet Hill Grill in Groton Massachusetts and taste the real thing….with your…

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It's Crunch Time – The Importance of Photo Lighting

April 2, 2013

It’s Crunch Time and you’re probably looking at that spiral bound notebook…right? : ) No worries!! You don’t have to study anything, this is all about the Crunch that you can actually see. I have said it before and I’ll say it again. Lighting is the key to great photography. So lets do a Crunch…

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Great Expectations!! – A Photo Shoot of Leather Loafers

March 1, 2013

“Great Expectations” is not only an awesome Charles Dickens novel, it’s also what my clients have when they show up at photo shoots. So when my client Rockport Shoes arrive with three shoes that were not pairs and requested a single photo displaying the uppers and commonly shared sole in one shot, I knew I…

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This is BIG!! This is UNREAL!!

February 1, 2013

When my client CRUNCH BRANDS call on me to photograph UNREAL UNJUNKED candies, the first thing they say to me was, Gerry, This is BIG!! Big as in billboards…. Can you give us files big enough for billboard size output? Of course I replied like a true Jamaican… NOOO PROBLEM MON!! Be sure to say…

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