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Details!! Details!!

posted on August 1st, 2017 under PRODUCT

DETAILs!! DETAILs!! Ever heard the expression… "The devil is in the DETAIL?" It's very catchy but accurate. Meaning that something might seem simple at first thought but actually takes more time, effort and skills to accomplish. In product photography, DETAIL is very important, so important that smart clients, although tempted at times, do not attempt to do their own […]

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posted on July 5th, 2017 under INDUSTRIAL

"FOCUS Dad, FOCUS!!!" Yes, these were the exact words my impatient wise-guy middle child often times told me as an adolescent, but I said MIDDLE child right? : ) Well, little did she know, that was exactly what I had been doing all throughout her life, therefore I had plenty of practice. When my brand new client […]

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