Year: 2017


December 5, 2017

Can you say… wicked AWESOME?!!! Yes, that would be my client Oliver Thomas, the brand. So when they contacted me to photograph their AWESOME feather weight ladies bags, the initial request when something like this. Gerry, we have a wicked AWESOME line of bags to photograph, but it might be a challenge to capture them…

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November 1, 2017

Sometimes clients come from DIFFERENT angles, they want something out of the ordinary, they want something DIFFERENT. So when my client asked me to capture this image, he didn't know exactly what he was looking for, but one thing he was certain of, is that the image delivered would be DIFFERENT.  This image happens to be the new Prudential…

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October 4, 2017

CONTROL, CONTROL, CONTROL!!! If you or someone you know play the game of golf, you or they already know it is all about CONTROL, but specifically about ball CONTROL. Each golf club is specially designed to act upon the ball in a specific way to maximize whatever the player is trying to achieve.  That being said, I…

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Details!! Details!!

August 1, 2017

DETAILs!! DETAILs!! Ever heard the expression… "The devil is in the DETAIL?" It's very catchy but accurate. Meaning that something might seem simple at first thought but actually takes more time, effort and skills to accomplish. In product photography, DETAIL is very important, so important that smart clients, although tempted at times, do not attempt to do their own…

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July 5, 2017

"FOCUS Dad, FOCUS!!!" Yes, these were the exact words my impatient wise-guy middle child often times told me as an adolescent, but I said MIDDLE child right? : ) Well, little did she know, that was exactly what I had been doing all throughout her life, therefore I had plenty of practice. When my brand new client…

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Get to the POINT!!!

June 1, 2017

Let me get straight to the POINT.  Photographing needles is NOT easy. That being said, when my client Deb of Mittcom called on me to photograph a couple of hundred needles for their client, she didn't beat around the bush, she got straight to the POINT.  The conversation went something like this. Gerry, I have a tone…

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May 2, 2017

Why BACKGROUNDs? Well, isn’t it true that in order to truly expose a person, place or thing, one should take the time to checkout its or their BACKGROUND? So when my client who came to me through a referral, called on me to capture the soul of her amazing custom jewelry line, I’m confident that the first…

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Now you see the LIGHT!

April 3, 2017

Now you see the LIGHT! From the beginning of time, people has been fascinated by LIGHT, and for the most part we all take it for granted that LIGHT is and will always be available. LIGHT comes in various forms and can be emitted through a number of sources too many to mention. So what…

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March 1, 2017

When my client Etonic call on me to photograph their vibrant bowling shoes, right away it was clear to me they were looking for something very DIFFERENT. Why DIFFERENT?  Well, for the most part, photographers uses a variety of light sources to illuminate their subjects, but the use of black lights is not often their first choice. …

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Oh BABY!!!

February 1, 2017

Oh BABY!!! You say, what is Gerry up to now? 🙂 Often times the word BABY is used in different contexts. For example, the word BABY can be used in reference to something that is small. It can also be used to draw reference to a project or something that has great importance. Often times,…

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